You could create one out of post-it notes or whiteboard or chalkboard surface. Use interactive walls to grab attendees’ attention. Host a Back to the Future theme and let exhibitors work with that as they like. You could require your exhibitors to dress from a past era and ask attendees to vote on the best costume. This will motivate people to do some silly things to get to the top of that leaderboard.įrom toys from childhood to 80s and 90s themes, nostalgia is a big hit and tons of fun. When they see the signal the first 20 people there will get a special prize.Įmploy a leaderboard using a very silly metric like most uses of LOL or the most hashtags used in one post. Let attendees know periodically that the signal will be given, projected onto the ceiling above a booth. You can do the same thing on your trade show floor.
#FUN BOOTH GAME FOR A TRADE SHOW MOVIE#
Okay, so you probably can’t call it a “bat signal” but if you’ve ever watched the Batman TV show or movie you know that when the hero is needed somewhere in the city, a bat signal is shown onto the night sky. Look for music that puts big smiles on the faces of those who pass. The theme song from the movie Rocky is always a good start. Use a DJ to create fun, music moments with songs that make an impact. Create a spot on the floor that when people walk by a snippet of a song plays. Some songs are just too good not to jam to. In the meantime, they’ll be “hunting” all over your exhibit floor. Attendees will watch the video and figure out who the vendors are with the incredible swag.
Make the video funny with a treasure hunting theme. Go live on the trade show floor showcasing not the vendors themselves but the swag. Just make sure that the stories are so over the top that no one could possibly believe them, we hope. You can do the same thing by broadcasting a Facebook Live stream from your trade show floor and showing it on a giant screen for everyone on the floor to watch.Ĭreate fake news stories about your sponsors and circulate them on your event app. You could even go Facebook Live with some of the scenarios if you have the right type of audience.Įver notice what happens at a ball game when someone sees themselves on the Jumbotron screen? They eat it up. This could be done easily with strolling characters or you could create “hidden” camera scenarios where something unexpected happens and you record your attendees’ reactions to things. Look for opportunities to include humor at your trade show. People will comb every inch if they think there’s something in it for them.
Tell them the lock or other half of their puzzle is hidden somewhere on the trade show floor. You can bet there will be a crowd there.Īs each attendee files into the trade show floor hand them a key or the other half of something like a puzzle piece. The point is to cause curiosity and let people know when they can expect the big reveal.
What’s underneath that curtain is up to you. For instance, a giant curtain in the center of the exhibition floor that occasionally lets out a roar will get people stopping by to investigate. On the trade show floor, you can use partial reveals to get people talking. This type of marketing has become a showpiece for large brands but with the advent of social media, smaller organizations are embracing it as well. It can be quite pricey or something done within a budget. Guerrilla marketing uses grassroots moments of surprise and delight to get people talking, sharing, and engaging. #abovethefold# Level Up Your Trade Show Game It’s time to take your trade show experience to the next level with these ideas. Don’t keep doing the same old thing because it’s comfortable. There are tons of options out there that you can embrace in order to bring new excitement to your event.
If your trade show involves people strolling up and down aisles past booths with no meaningful direction to what they’re doing, your attendees and your vendors could do better.
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